A commercial for Ty the Tasmanian Tiger shows that Ty beat up and hospitalized Spyro, Crash and Sonic.Johnny Turbo was directly attacking Sega in all but name, and even the name was ridiculously close - "Feka".As "Mulder and Scully" departed down the street, Jon Pertwee stood in the road behind them, checking his watch before walking into a garage with " Doctor On Call" painted across the doors and a strange glow emerging from it. One of them was themed around time travel. At one time Vodafone did a series of TV ads in the UK which had Captains Ersatz of Mulder and Scully from The X-Files (the Mulder character a dual parody of Dale Cooper even to the point of being played by Kyle MacLachlan) investigating rumoured paranormal events that turned out to be misunderstandings of people discussing new features on Vodafone handsets.21st Century Insurance runs comparison ads featuring MythBusters-like tests run by a man who has Adam's glasses and Jamie's mustache.See also Bland-Name Product, which is the same thing for real-world products rather than fictional characters. Compare Writing Around Trademarks, Captain Ersatz, and Expy Coexistence, where Expies and the characters that they are based on live in the same world/canon. If a real person is being imitated, that's No Celebrities Were Harmed. Often used as part of a Take That!, but it can also be a friendly Shout-Out. On the other hand, if said cameo characters are famous enough, you're liable to get away with a more overt reference. Still, this trope is known enough that you can expect any work that featured these frequently will get modified a bit if the adaptation's sponsors are worried about copyright infringement.
You can blur their face a bit or simply not name them. You may find characters who are not merely an imitation of characters from a popular show, film or comic, but literally are those characters.
Sometimes fiction leans towards a rather lax interpretation of trademark issues.
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